Brand & Fashion

LeLook

Photoshoot for an upcoming fashion brand LeLook based in Yekaterinburg, Russia.

This was the first shoot for LeLook as a fashion brand, and they needed a photoshoot for the main wardrobe items.
The goal was to showcase several looks in different nature-based locations of the southern city of Russia — Sochi.
The emphasis was on the feel and quality of fabric, as well as the number of combinations possible to create out of all the clothing items together.
The wardrobe consisted of several long-sleeve shirts of different colors, a unique Italian fabric skirt with zippers on sides, and a few pairs of pants.
The feel the client wanted was mature, serious, and elegant.
The locations were the local arboretum and the seaside/beach.

Photography of this shoot on the store’s website: lelook.ru

CAVALER

CAVALER is a men’s suits shop based in Sochi, Russia.

The client requested an express photoshoot to take a few images of each suit in 1 hour, a total of 5 suits.
The feel the client asked for was professional, manly, and confident.
The location was a studio with large windows draped in semi-transparent white curtains. The lighting used was one main flesh light with an octabox above the models and one constant fill light for softer shadows.

Printed Banner

The main image was printed as an advertising banner with info about the store and its location.

That’s me being proud of it in the video xD

Park Avenue

Premium clothing store based in Sochi, Russia.

This was a creative project themed for the New Year for the store Park Avenue, which sells premium European fashion brands such as Rick Owens, Gucci, Alexander McQueen, and many others.
The concept was to bring Park Avenue’s real clients, Elena and Vladimir, and showcase their style with the brand items on them.
The location was a studio with a large red fabric backdrop and a huge flash light octobox.